campaign-optimization
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DoubleVerify
DoubleVerify turned a basic question - did a real person see the ad? - into a global measurement business. Now its software is moving beyond policing impressions to steering campaigns, just as Nielsen prepares to take it private.
The Brief
The Brief is an AI marketing platform that runs the full advertising campaign lifecycle - discovering competitor and market signals, creating ads at scale, launching them across channels, and optimizing performance - through a system of four AI agents. Formerly the ad-design tool Creatopy, the company rebranded to The Brief in October 2025 to position itself as an 'AI agency' for in-house marketing teams and agencies, and reports nearly 10,000 brands using the platform.
Pixis
Pixis is a codeless AI infrastructure company for marketing, giving advertising teams a suite of plug-and-play AI models that plan, target, optimize, and create ad campaigns without writing code. Founded in 2018 by three BITS Pilani classmates and headquartered in Burlingame, California, the company has built 200+ proprietary AI models and serves more than 1,000 customers, including 18 Fortune 2000 brands. It raised $209M across Series A through C1, backed by SoftBank Vision Fund 2, General Atlantic, Touring Capital, and others.
Adriel
Adriel is an AI-powered ad operations (AdOps) and marketing intelligence platform that lets brands and agencies connect, monitor, and optimize digital advertising across hundreds of channels from a single dashboard. Founded in 2018 by Sophie Soowon Eom and Olivier Duchenne, the company pulls scattered campaign data from 600+ sources into real-time, automated reports, and has expanded into AI ad-creative generation (AdGen AI) and marketing automation. Adriel has served thousands of organizations - from small businesses to enterprises like LG Electronics - and raised about $20M in total funding, including a $13M Series B in 2022.