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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Lindsey Carnett and the fine art of keeping score
Founder · Executive · Author

Lindsey Carnett and the fine art of keeping score

A teenage soccer trip taught Lindsey Carnett what publicity could do. The Marketing Maven founder has spent her career asking what happens after people pay attention.

lindsey-carnett · marketing-mavenRead →
Company
Marketing Maven asks: are you selling to the wrong person?
Media · Enterprise

Marketing Maven asks: are you selling to the wrong person?

A patient needs the treatment. A caregiver answers the ad. Inside the California agency that uses research, public relations and digital campaigns to find the person who actually moves a sale.

marketing-agency · public-relationsRead →
Company
Pi Design Makes the Business Card and the Bigger Picture
Media · Ecommerce

Pi Design Makes the Business Card and the Bigger Picture

From dancewear to aviation, this California studio follows a brand across catalogs, websites, photography and video. Its most revealing design lesson starts with two housecleaning business cards.

graphic-design · brandingRead →