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Media · Enterprise
Marketing Maven asks: are you selling to the wrong person?
A patient needs the treatment. A caregiver answers the ad. Inside the California agency that uses research, public relations and digital campaigns to find the person who actually moves a sale.
marketing-agency · public-relationsRead →
Media · Ecommerce
Pi Design Makes the Business Card and the Bigger Picture
From dancewear to aviation, this California studio follows a brand across catalogs, websites, photography and video. Its most revealing design lesson starts with two housecleaning business cards.
graphic-design · brandingRead →