call-of-duty
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Matthew Haag Turned a Gamertag Into a Company
Before gaming had uniforms worth wearing, Matthew “Nadeshot” Haag won in a green jersey, retired at 22, and built the company he wished had existed when he was a teenager.
Treyarch built a second life for Call of Duty
A secret Zombies mode helped Treyarch find its voice. Keeping that voice alive inside Black Ops now means balancing expensive spectacle, restless players and the occasional public U-turn.
Matthew Webster Took the Blockbuster Playbook Into a Business Where Trust Is the Product
After helping Call of Duty cross $1 billion in sell-through in ten days, Matthew Webster moved from entertainment to a category where trust is part of the product. His route from London to Los Angeles to Atlanta explains the marketer he has become.
Siran Jiang
Siran Jiang is the CEO and cofounder of Moonlight, a San Francisco edtech startup that began as a gamified focus-and-productivity app and grew into an AI-powered personalized learning platform turning lessons into quests for kids. A daughter of generations of teachers, she traded a finance-and-entertainment resume that runs from Evercore and Warburg Pincus to MGM Studios and Activision Blizzard's Call of Duty for a mission built on attention. She holds a BA from Columbia and an MBA from Stanford GSB, and on the side has spent over a decade as a college admissions tutor.
Carly Taylor
Carly Taylor is a data scientist, ML engineer, and Field CTO for Gaming at Databricks who blends computational chemistry roots with cutting-edge machine learning to transform how the gaming industry understands player behavior. As founder of Rebel Data Science and creator of the Taylor on Tech newsletter, she advocates fiercely for diversity in data science while holding two ML patents and a track record that includes reducing player churn by 17% at Activision.