budget-optimization
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Marketing Evolution asks who really earned the sale
A telecom provider cut conversion budgets and recorded 81% more checkouts. Marketing Evolution’s explanation leads from the last click to a much less glamorous place: the data underneath the dashboard.
LiftLab Wants Marketers to Stop Taking Credit - and Start Proving What Their Ads Actually Caused
Ad platforms are generous graders of their own homework. LiftLab gives growth teams a sterner test: what changed because the ad ran, how far can spending scale, and when should the money move somewhere else?
Prescient AI
Prescient AI is a marketing measurement and optimization platform that uses machine learning and Bayesian statistics to show brands how much revenue each advertising channel actually drives. Its marketing mix model (MMM) captures full-funnel impact - including the indirect halo effects campaigns have on organic lift and downstream revenue - then forecasts future performance and recommends budget allocation across DTC ecommerce, Amazon, and retail. Founded in 2019 and headquartered in Miami, the company serves 100+ omnichannel and DTC brands and positions itself as an independent, privacy-safe alternative to last-click attribution.