budget-optimization
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Marketing Evolution asks who really earned the sale
A telecom provider cut conversion budgets and recorded 81% more checkouts. Marketing Evolution’s explanation leads from the last click to a much less glamorous place: the data underneath the dashboard.
LiftLab Wants Marketers to Stop Taking Credit - and Start Proving What Their Ads Actually Caused
Ad platforms are generous graders of their own homework. LiftLab gives growth teams a sterner test: what changed because the ad ran, how far can spending scale, and when should the money move somewhere else?
Prescient AI
Prescient AI is a marketing measurement and optimization platform that uses machine learning and Bayesian statistics to show brands how much revenue each advertising channel actually drives. Its marketing mix model (MMM) captures full-funnel impact - including the indirect halo effects campaigns have on organic lift and downstream revenue - then forecasts future performance and recommends budget allocation across DTC ecommerce, Amazon, and retail. Founded in 2019 and headquartered in Miami, the company serves 100+ omnichannel and DTC brands and positions itself as an independent, privacy-safe alternative to last-click attribution.
Will Holtz
Will Holtz runs strategy and operations at Prescient AI, the marketing mix modeling platform that tells omnichannel brands where the next dollar should go. He listed as Interim CEO on the company page and VP of Strategy & Operations across recent profiles - a range of hats at a fast-moving Series A startup. A Cornell economics-and-psychology grad with a Wharton MBA, he started in finance at Morgan Stanley and Soros Fund Management before spending a decade in the trenches of DTC operations at Recess, Grove Collaborative, SourceMedium and his own ventures. On the side he co-founded and hosts Don't V*LOOKUP, a podcast about how the best operators actually use their data.