braze
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Braze and Amplitude Can't Both Be Your Source of Truth
Braze can now answer more questions without leaving Canvas. The smart response is not to crown another dashboard, but to draw a hard line between campaign optimization and company-wide behavioral truth.
Brands Don't Quit Braze and Iterable Over Features
Teams leave Iterable when its subscriber-count billing charges for the dead weight of inactive contacts. They leave Braze when its floor - north of fifty thousand dollars a year - clears the mid-market budget. Same door, opposite directions.
Bold Orange Bet That Loyalty Points Were Broken - Then Built the Customer-Experience Shop Enterprise Brands Actually Hire
Most agencies sell campaigns. Bold Orange sells the plumbing, the message, and the measurement - a useful model for brands tired of stitching customer experience together one vendor at a time.
Klaviyo Crashed Braze's Party With SMS And Push
Klaviyo built an empire on ecommerce email. Its move into SMS and mobile push has now pulled it onto Braze's turf, and the fight is narrowing to one prize - the Shopify brand that wants everything in one place.
Braze Is Quietly Making Your CDP Optional
Braze built Currents to stream engagement data out of its platform. Now its Data Platform ingests, enriches and activates events natively, and marketers are asking whether Segment is still worth a second bill.
Six Companies Run Your Messages and Your Paperwork
Braze and Iterable send the emails, Twilio sends the texts, and Plumsail, Experlogix and Newgen quietly generate the contracts. Here is the invisible software running your relationship with almost every company you deal with.
Braze
The customer engagement platform that grew out of a hackathon now routes trillions of messages a year for brands from Burger King to the NBA - and it is betting its next chapter on AI agents that draft and send campaigns for marketers.
Peter McKee
Peter McKee is the co-founder and CEO of Aeqium, a San Francisco compensation-management platform that pulls HR and finance teams out of spreadsheet chaos and into a controlled, data-driven system for planning salaries, bonuses, equity, and benefits. An MIT-trained engineer who led self-driving rider experience at Uber and was an early backend engineering manager at Braze, McKee also served as a US Army officer running battalion combat-engineer operations in Afghanistan. He started Aeqium in late 2020 to make pay fairer, faster, and less of a fire drill.