brand-trust
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Robert Wheatley Put Trust Back on the Label
The Chicago strategist has spent a career asking food and lifestyle brands to prove what they promise. His answer keeps returning to the same scarce ingredient: trust.
The Agency That Discovered Trust by Accident
Scott Baradell started writing because he was jobless and grieving. The calls that followed became a 20-year experiment in a stubborn B2B idea: credibility works better when PR, search and content stop behaving like strangers.
Reclame AQUI Made Bad Service Everybody’s Business
An overbooked flight gave Brazil a place to complain. Reclame AQUI turned the audience for those complaints into a business selling service software, brand visibility and trust.
Gary Sun Has Spent a Career Making Complicated Technology Feel Usable
After Google and Coinbase, the electrical engineer turned marketer has taken on a quieter challenge at ID.me: earning trust one login at a time.
Shawn Herring Would Rather Be Less Wrong Than Loudly Right
A biology student became a B2B SaaS operator by treating every campaign as a hypothesis. At EZO, Shawn Herring is still testing - now with brand trust, asset intelligence, and the cost of being confidently wrong.
Dan Lievens
Dan Lievens is the CEO and founder of Share One, an Austin-based platform that turns real customers into on-camera storytellers through human-led, verified video testimonials. A serial entrepreneur who has started 11 companies across technology, finance and wellness, he built Philadelphia's first coworking space before turning to the question of how brands earn trust. Share One closed a Series A round in September 2025 to expand its engineering and editing capabilities.
Share One
Share One is a Round Rock, Texas company that turns customers into storytellers by producing verified video testimonials. Founded in 2020 by Dan Lievens, it pairs professional human interviewers and editors with a tracking platform to capture, verify, and distribute authentic customer stories, positioning genuine human narratives as a trust signal in a market flooded with AI-generated content.