
The Chicago strategist has spent a career asking food and lifestyle brands to prove what they promise. His answer keeps returning to the same scarce ingredient: trust.

After Google and Coinbase, the electrical engineer turned marketer has taken on a quieter challenge at ID.me: earning trust one login at a time.

A biology student became a B2B SaaS operator by treating every campaign as a hypothesis. At EZO, Shawn Herring is still testing - now with brand trust, asset intelligence, and the cost of being confidently wrong.
Dan Lievens is the CEO and founder of Share One, an Austin-based platform that turns real customers into on-camera storytellers through human-led, verified video testimonials. A serial entrepreneur who has started 11 companies across technology, finance and wellness, he built Philadelphia's first coworking space before turning to the question of how brands earn trust. Share One closed a Series A round in September 2025 to expand its engineering and editing capabilities.