brand-advocacy
(2)
Duel Tech
Duel is a London-founded B2B SaaS company that runs a Brand Advocacy Platform, helping consumer retail brands recruit, activate and scale tens of thousands of customers, creators, fans, employees and ambassadors into a measurable word-of-mouth growth channel. Founded in 2017 by adventurer-turned-entrepreneur Paul Archer and games developer Naio Tsarouchis, and certified as a B Corp, Duel powers advocacy programs for brands including Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret, Abercrombie & Fitch and Pandora, and raised a $16M Series A in September 2025.
Paul Archer
Paul Archer is the founder and CEO of Duel, a London-based brand advocacy SaaS platform that helps global brands like Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret and Abercrombie & Fitch turn customers, creators and fans into a measurable growth channel. Before software, Archer drove a 1992 London black cab around the world, breaking two Guinness World Records and writing a best-selling book about it. He co-founded Duel in 2017 with viral games developer Naio Tsarouchis; the company raised a $16M Series A in September 2025 co-led by Molten Ventures and Bright Pixel.