bookkeeping
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Arjun Mahadevan
Arjun Mahadevan is the co-founder and CEO of doola, a New York based company that turns the headache of starting a U.S. business into a few clicks. Built after his own frustrating attempt to incorporate a company across borders, doola handles LLC formation, banking, bookkeeping and taxes for founders in more than 175 countries. A Wharton and Penn dual-degree graduate and former Dropbox growth PM, Arjun walked away from a comfortable big-tech job at 24 to build a 'Business-in-a-Box' on the belief that talent is everywhere but opportunity is not. He hosts the 15-Minute Founder podcast and writes a newsletter read by a large weekly audience.
Jerry Connelly
Jerry Connelly is the Chief Executive Officer of KeepingCount, a remote-first outsourced accounting and advisory firm that gives growing small businesses and nonprofits the bookkeeping, reporting, and fractional-CFO horsepower they usually cannot afford to hire in-house. Built around the promise of 'better numbers for growing businesses,' KeepingCount pairs platform technologies like Sage Intacct and QuickBooks Online with hands-on accounting teams serving construction, consumer products, professional services, real estate, life sciences, and vacation-rental clients. Originally headquartered in Boise, Idaho, the company now runs as a distributed organization, and Connelly leads it with a stated emphasis on values - conscientious, disciplined, gracious, integrity, and serving all clients.
Jessica McKellar
Jessica McKellar is the CEO of Pilot.com, the largest accounting firm for startups in the US, which she co-founded in 2017 alongside longtime collaborators Waseem Daher and Jeff Arnold. A MIT computer science alumna, she previously co-founded Zulip (acquired by Dropbox) and served as Director of Engineering at Dropbox. Beyond building companies, she has been a transformative force in the Python open source community, growing Boston's Python user group to the world's largest, and teaching Python inside San Quentin State Prison. Pilot reached unicorn status in 2021 with a $1.2B valuation and over $222M raised from Sequoia, Index Ventures, and Bezos Expeditions.
Lauren Myrick
Lauren Myrick is the CEO and Co-founder of Found, a San Francisco-based fintech company building the all-in-one financial platform for self-employed workers and small businesses. After eight years at Square - joining as the company's second product manager and eventually running Square Payroll as General Manager - she co-founded Found in 2019 alongside Connor Dunn. The company has raised $125M+ across six rounds (most recently a $50M Series C led by Sequoia Capital in 2024) and now serves 770,000+ small business owners with integrated banking, bookkeeping, invoicing, and tax tools.
Mark Rojas
Mark Rojas is the Founder & CEO of Proper AI, a San Francisco-based company that has reinvented property accounting by combining human expertise with AI automation. Raised in New York's real estate world and trained as a designer, Rojas channeled a Fine Arts background and a stint at a Sequoia-backed startup into building a company that handles bookkeeping for property managers overseeing hundreds of thousands of units. Proper AI has raised over $17 million in funding and employs 320 people, offering property managers a full outsourced accounting team at roughly 30% less than in-house alternatives.
Swapnil Shinde
Swapnil Shinde is the CEO and Co-founder of Zeni, an AI-powered finance operations platform for startups headquartered in Palo Alto. A serial entrepreneur with three company launches and two successful exits - Dhingana (acquired by Rdio) and Mezi (acquired by American Express for ~$150M) - he co-founds every venture with his identical twin brother Snehal. At Zeni, Swapnil leads marketing, sales, and operations while Snehal owns product and tech. The company manages over $1 billion in startup finances monthly, has raised $49.5M in funding, and serves hundreds of venture-backed startups with real-time AI-driven bookkeeping, accounting, and CFO services.
Sidharth Saxena
Sidharth Saxena is the Co-Founder and CEO of Docyt, a Santa Clara-based AI accounting automation platform serving small and medium-sized businesses. An IIT Guwahati industrial design graduate who later earned a master's from Indiana University, he spent years as a UX designer at Oracle and VMware before co-founding Docyt with fellow IIT alumnus Sugam Pandey in 2016. Under his leadership, Docyt has raised $27.2M in total funding - including a $12M pre-Series B in August 2025 - and built its proprietary High Precision Accounting Intelligence (HpAI) engine trained on 128 billion data points across 20+ industry verticals, delivering 90%+ reductions in accounting review time for its clients.
Vanessa Kruze
Vanessa Kruze is the founder and CEO of Kruze Consulting, a San Francisco-based accounting and finance firm exclusively serving venture-capital-backed startups. A CPA and Deloitte Tax alum, she launched Kruze in 2012 after working as a startup controller and spotting a gap in the market for specialized, tech-forward financial services for founders. Today, the firm has served 800+ startups that have collectively raised over $15 billion in VC funding, earned seven consecutive Inc 5000 honors, and is known in Silicon Valley as the go-to accounting partner for early- and growth-stage companies.