body-care
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The $7.3 Billion Business of Selling a Feeling
Bath & Body Works turned scent into a retail operating system - part product lab, part seasonal theater, part loyalty machine. Now it is trying to carry that formula beyond the mall without losing the ritual that made it work.
Victoria's Secret & Co.
Victoria's Secret & Co. is a Columbus, Ohio-based specialty retailer of lingerie, intimates, beauty and fragrance, operating the Victoria's Secret, PINK and Victoria's Secret Beauty brands along with the digital-first label Adore Me. Spun off from L Brands as an independent NYSE-listed company (VSCO) in 2021, it sells bras, panties, sleepwear, activewear, body care and fragrance through roughly 1,300 retail stores, a global network of partner-operated locations and a large e-commerce operation. With about $6.55 billion in fiscal 2025 revenue and around 31,000 employees, the company is pursuing a turnaround that pairs a revived Victoria's Secret Fashion Show with a broader, more inclusive brand message.
Homecourt
Homecourt is a luxury home and personal care brand founded in 2022 by actress Courteney Cox and beauty-industry veteran Sarah Jahnke. It applies beauty-grade standards to everyday household products, selling non-toxic, plant-based, fine-fragrance cleaning sprays, candles, body care and laundry products through its own site and retailers including Nordstrom, Bluemercury, Revolve and Amazon. The company raised an $8 million Series A in October 2025 led by CULT Capital after doubling revenue every year with a famously tiny team.