
At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.

SolarWinds, Supportbench, Intercom, TOPdesk, Vision Helpdesk and BMC are chasing the same support ticket in 2026 - but the price you see is rarely the price you pay once the AI meter starts running.

A new class of B2B support tools - Plain, Front, TeamSupport - is betting customers never wanted a help desk. They wanted an answer in the channel they were already in, and the old guard from BMC to USU is scrambling to catch up.

Four companies - BMC Software, ProProfs, Hiver, and SupportBee - show how the help desk market pulled apart into enterprise heavyweights and scrappy shared-inbox tools. Here is how each one decided to answer your support email.

For 45 years BMC has been the software running quietly behind banks, airlines and mainframes. Now, owned by KKR and split into two companies, it is betting that boring, dependable automation is exactly what agentic AI needs.
Rohit Gupta is the co-founder and CEO of Auditoria.AI, a Santa Clara startup that builds AI agents for corporate finance teams. A serial entrepreneur with more than 25 years in enterprise software, he previously founded the cloud-security company Palerra (acquired by Oracle in 2016) and ran the Remedy IT Service Management division at BMC Software. He started Auditoria in 2019 to bring automation to the back office of finance, and in 2025 raised a $38M Series B to push the company into the agentic-AI era.
BMC Software is a Houston-founded enterprise software company that builds the IT operations, service management, and mainframe automation tools that keep large organizations running. Founded in 1980 by three former Shell engineers, BMC has spent four decades turning the unglamorous work of keeping systems alive - monitoring, scheduling, patching, recovering - into automated, increasingly AI-driven products. Its flagship lines include Control-M (workload automation), the BMC AMI mainframe suite, and BMC Helix (service and operations management). Owned by KKR since 2018, BMC split into two focused companies, BMC and BMC Helix, in early 2025.
Ayman Sayed is President and CEO of BMC Software, the $2.3-billion enterprise software company serving 86% of the Forbes Global 50. He joined BMC in 2019 after senior roles at CA Technologies (President and Chief Product Officer) and Cisco (SVP, leading 2,500+ engineers). Under his tenure, BMC pivoted toward AI-driven IT automation under the 'Autonomous Digital Enterprise' framework, and in 2024 he announced a landmark split of BMC into two independent companies - one focused on mainframe software and one on digital services management.
Dan Streetman is the CEO and Board Member of Tanium, the enterprise cybersecurity and autonomous endpoint management company. A West Point graduate, Harvard MBA, and Bronze Star-decorated Army Ranger, Streetman brings military-grade discipline to enterprise security — leading Tanium's push into AI-powered autonomous IT operations for the world's largest organizations. Before Tanium, he drove double-digit growth as CEO at TIBCO Software and Allvue Systems, and held senior leadership at BMC Software, Salesforce, and C3.ai.