
At BMC, Martyn Etherington stopped the ads, cut 200 events, and asked marketing to prove its economics. The gamble reveals a career-long idea: creativity gets stronger when the operating system underneath it is clear.
Rohit Gupta is the co-founder and CEO of Auditoria.AI, a Santa Clara startup that builds AI agents for corporate finance teams. A serial entrepreneur with more than 25 years in enterprise software, he previously founded the cloud-security company Palerra (acquired by Oracle in 2016) and ran the Remedy IT Service Management division at BMC Software. He started Auditoria in 2019 to bring automation to the back office of finance, and in 2025 raised a $38M Series B to push the company into the agentic-AI era.
Ayman Sayed is President and CEO of BMC Software, the $2.3-billion enterprise software company serving 86% of the Forbes Global 50. He joined BMC in 2019 after senior roles at CA Technologies (President and Chief Product Officer) and Cisco (SVP, leading 2,500+ engineers). Under his tenure, BMC pivoted toward AI-driven IT automation under the 'Autonomous Digital Enterprise' framework, and in 2024 he announced a landmark split of BMC into two independent companies - one focused on mainframe software and one on digital services management.
Dan Streetman is the CEO and Board Member of Tanium, the enterprise cybersecurity and autonomous endpoint management company. A West Point graduate, Harvard MBA, and Bronze Star-decorated Army Ranger, Streetman brings military-grade discipline to enterprise security — leading Tanium's push into AI-powered autonomous IT operations for the world's largest organizations. Before Tanium, he drove double-digit growth as CEO at TIBCO Software and Allvue Systems, and held senior leadership at BMC Software, Salesforce, and C3.ai.