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Consumer · Hardware · Ecommerce
Energy Sistem Quit the Smartphone Race - and Found Its Real Product
The Spanish electronics brand tried phones, watched the economics turn ugly, and walked back to audio. Its 30-year reinvention offers a useful playbook for any consumer company tempted to confuse a big market with a good market.
consumer-audio · spanish-hardwareRead →
Hardware · Consumer · Ecommerce
LTEMP Sold the Picks and Shovels of the Smartphone Boom - Until the Shelf Moved On
The San Francisco wholesaler turned cases, cables and Bluetooth speakers into a compact B2B catalog. Its surviving trail is a field guide to merchandising commodity hardware - and a warning about what happens when the catalog outlives the company behind it.
consumer-electronics · phone-accessoriesRead →
Hardware · Consumer · Ecommerce
The Garage Company That Won the Dashboard
Roger and Scotia Alves started Scosche in a garage with a car-audio how-to book. Four decades later, three generations of the family run the brand that put a magnet between your phone and your dashboard.
car-audio · phone-mountsRead →