birmingham-alabama
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The Ad Agency That Carpeted a Rhino to Make a Point About the Mind
Intermark Group built an advertising agency around a stubborn idea: people rarely do what a spreadsheet says they should. Its answer combines behavioral science, media buying and creative work - occasionally with a rhinoceros standing on the product.
The Agency That Had to Hide Its Founder Learned How to Make Brands Seen
O2ideas began with a handshake between two men who understood that Birmingham could buy their work before it could accept their partnership. Nearly six decades later, the agency's best trick is still the same: see the audience others miss, then make one good idea work much harder.
How a Closet Full of Deer Feeders Became an AI That Tells a Buck From a Bobcat
Moultrie spent 45 years wiring the Alabama woods. Now its cameras text you the second a big buck steps out - and quietly ignore the raccoons.
The Birmingham Shop That Bags National Brands Without Leaving Alabama
For 30 years, a shop 800 miles from Madison Avenue has been quietly landing the kind of clients that usually skip the South. Here's how Big built it - and what a mid-market agency can steal from the playbook.
The Alabama Studio That Builds Companies From Problems, Not Pitch Decks
Shegun Otulana already had his billion-dollar exit. Then he stayed in Birmingham to build a factory for the next ones.
Jack's Family Restaurants
Alabama's answer to McDonald's turned 65 this year. Here is how a 15-cent hamburger stand in Homewood became a 280-store Southern institution - and why it still hand-breads the chicken.
Fleetio
Fleetio is a Birmingham, Alabama-based SaaS company that makes cloud and mobile software for managing fleets of vehicles, equipment, parts and drivers. Founded in 2011 by Tony Summerville, its platform helps organizations track maintenance and service history, run digital inspections, manage fuel and parts, automate work orders and connect telematics data so they spend less time wrestling with spreadsheets and more time on their core operations. Thousands of customers across more than 80 countries use Fleetio, which reached unicorn status with a $1.5B valuation after a $450M+ Series D in March 2025 and the acquisition of maintenance-authorization platform Auto Integrate.