beverage-technology
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He Put a Meter on the Pour - Then Found the Platform
Jose Hevia spent years learning where restaurants leak time, product and money. A beer table sketched after a trip to Spain became DraftServ - and a second act built one measured pour at a time.
The $10,000 Beer Tap That Became an Operating System for Every Pour
Jose Hevia spent about $10,000 putting self-pour beer on a restaurant table. The real business appeared later: software that can identify a drinker, price every ounce and tell an operator what is happening inside thousands of ordinary dispensers.
Steric
Steric is a Culver City, California technology company that uses low-energy electromagnetic fields to adjust wine and spirits at a molecular level in seconds - improving flavor, aroma and mouthfeel without adding, filtering or aging. Its patent-pending, software-driven systems let distillers and winemakers rescue flawed batches, lock in batch-to-batch consistency, and polish premium products while preserving ABV and color. The company won the 2023 DISCUS Innovation Showcase and closed a $3.5M seed round in October 2025.
Preferabli
Preferabli is an AI-driven B2B2C product discovery and recommendation software platform for wine, beer, spirits and other sensory consumer products. Formerly Wine Ring, the company pairs proprietary, patented machine-learning models with the world's largest assembled group of Masters of Wine and Master Sommeliers to predict what an individual will actually like - then plugs that prediction into retailers, hotels and merchants across roughly 100 countries.