berkshire-hathaway
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Pampered Chef sells the light-bulb moment
A kitchen tool makes more sense when dinner is happening around it. Pampered Chef turned that small insight into a business, then had to learn how to recreate it on a screen.
The Most Important Newsroom You Never Visit
Business Wire sells something stranger than publicity: a controlled first appearance. For $475 and up, a company can put its own words into the pipes that feed newsrooms, markets, search engines, and now machines.
The Tiny Steel Plate Behind MiTek’s $1.68 Billion Bet on Building Faster
MiTek began with a palm-sized connector that made wood trusses practical. Seventy years later, it is trying to fix construction’s bigger problem: too many people making expensive decisions too late.
NetJets Turned the Private Jet Into a Subscription Before Subscriptions Were Cool
The Columbus company does not merely sell flights. It sells relief from owning an entire aircraft - then uses a vast fleet, specialized crews and a 24-hour operations machine to make that promise hold up.
See's Candies
A century after Mary See's face first went on the box, the California chocolatier remains Warren Buffett's favorite lesson in what a brand is worth.
GEICO
The company that skipped the insurance agent, hired a British-accented lizard, and turned '15 minutes' into one of the most repeated sentences in American advertising.
Brooks Running
Brooks Running is a Seattle-based company that designs and sells performance running shoes, apparel, and accessories, and does nothing else. A subsidiary of Berkshire Hathaway, it narrowed its focus to running in 2001 and turned a near-bankrupt shoe maker into a category leader, closing 2025 with roughly $1.5 billion in revenue and its ninth straight year of growth. Its core franchises - the Ghost, Glycerin, and Adrenaline GTS - anchor the No. 1 position in U.S. specialty running retail, built on cushioning and support technologies like DNA LOFT, BioMoGo DNA, and GuideRails.