beauty-marketing
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The Beauty Agency That Makes a Product Launch Feel Like News
CMM does not sell lipstick or shampoo. It engineers the moment when everyone suddenly has a reason to talk about one.
The Thirty-Year Client
Most agencies chase the next account. Gotham spent three decades learning how to make one famous brand feel new - and turned longevity into its sharpest creative advantage.
The 125-Year-Old Funnel Meets a $25,000 Wave
EvolveMKD built a communications agency around an unfashionable idea: count what matters, admit when the funnel lies, and let senior people stay close to the work.
The Little Samples That Built Big Beauty
A studio-apartment PR shop made free samples into a growth engine. Four decades later, its name has changed, its toolkit has widened, and its favorite raw material is still the brand nobody quite knows how to explain.
The Beauty Agency That Discovered the Product Was Only Half the Product
Base Beauty began as Jodi Katz’s escape from the conventional agency life. Nineteen years later, its sharpest idea is that a fragrance launch, a dermatologist quote and a TikTok are not separate jobs - they are one story moving through different rooms.
The Beauty Agency That Treats Comments Like Customer Service
Mimi Banks spent 15 years inside L’Oréal. Then she built a remote agency around a deceptively unglamorous idea: the comment section is where a beauty brand proves whether it is listening.
The Influencer Agency That Put 50,000 Creators Through a Filter
Hello There Collective built an agency around a useful suspicion: a large following is not the same thing as influence. Its answer is part talent network, part content studio and part performance-marketing lab.
West of Fairfax puts the press office in the group chat
The Los Angeles agency built its name in social media. Bringing PR into the same operation turns a familiar marketing promise into a practical question: who keeps the story straight?
Chasen Creative Media gives beauty something to talk about
A lab tour, a royal tea party, a bakery borrowed from television. Chasen Creative Media builds occasions that give products a life beyond the shelf.
Bollare knows who gets the second look
A fashion PR firm born inside online retail has spent 20 years arranging introductions. Its real craft is making a product worth another look - and giving the right person a reason to take it.
The Edit built an agency by taking friendship slowly - and social seriously
Katie Durko and Lauren Fortner turned a shared intern into a social agency for brands including Disney, BÉIS and Florence by Mills. Their next ambition is less about chasing the next viral post and more about making good work repeatable.
Another Box Story puts the launch party in the mail
A sunscreen message that appears in sunlight. A fragrance reveal for 100 creators. Another Box Story turns product gifting into small, shippable events - with a growing logistics operation behind the lid.
Bernadette Fitzpatrick Knows a Brand Is More Than Its Marketing Plan
After helping Sephora turn content into retail infrastructure, Bernadette Fitzpatrick built a career around a deceptively hard idea: creative judgment and commercial discipline should sit at the same table.
Kimberly Hairston-Hicks Builds Brands From the Human Truth Out
She wanted to be the next Oprah. Instead, a chance conversation led her to brand management, the beauty industry, and a career built on one persistent question: who is the market still failing to see?
The 44-Year-Old Agency Learning to Sell in a World Without a Funnel
Stella Rising began when marketing to women was treated as a specialty. Now it is betting that the next durable agency advantage is seeing the whole shopping system - from a TikTok discovery to an Amazon cart to an untraceable purchase at the grocery shelf.
Marie Chollet Is Giving a Familiar Beauty Brand a New Face
At First Aid Beauty, Marie Chollet is updating the package, widening the product story, and testing how far a trusted name can travel without losing its point of view.
Stacey Ramstedt Counts What Makes a Brand Matter
The accountant turned CMO oversees about 80 brands, from a 180-year-old household staple to social-first beauty acquisitions. Her method begins with a plain question: why should one more household care?