beauty-marketing
(4)
Bernadette Fitzpatrick Knows a Brand Is More Than Its Marketing Plan
After helping Sephora turn content into retail infrastructure, Bernadette Fitzpatrick built a career around a deceptively hard idea: creative judgment and commercial discipline should sit at the same table.
Kimberly Hairston-Hicks Builds Brands From the Human Truth Out
She wanted to be the next Oprah. Instead, a chance conversation led her to brand management, the beauty industry, and a career built on one persistent question: who is the market still failing to see?
Marie Chollet Is Giving a Familiar Beauty Brand a New Face
At First Aid Beauty, Marie Chollet is updating the package, widening the product story, and testing how far a trusted name can travel without losing its point of view.
Stacey Ramstedt Counts What Makes a Brand Matter
The accountant turned CMO oversees about 80 brands, from a 180-year-old household staple to social-first beauty acquisitions. Her method begins with a plain question: why should one more household care?