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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

beauty-marketing

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Legend
Marie Chollet Is Giving a Familiar Beauty Brand a New Face
Executive · Operator

Marie Chollet Is Giving a Familiar Beauty Brand a New Face

At First Aid Beauty, Marie Chollet is updating the package, widening the product story, and testing how far a trusted name can travel without losing its point of view.

marie-chollet · first-aid-beautyRead →
Legend
Stacey Ramstedt Counts What Makes a Brand Matter
Executive · Operator

Stacey Ramstedt Counts What Makes a Brand Matter

The accountant turned CMO oversees about 80 brands, from a 180-year-old household staple to social-first beauty acquisitions. Her method begins with a plain question: why should one more household care?

stacey-ramstedt · chief-marketing-officerRead →