b2b-growth
(5)
Karína Dël Carlo Wants Marketing to Carry a Sales Number
After more than 25 years in tech marketing, the Brazilian operator has a blunt prescription for the empty pipeline: stop treating marketing and sales as neighboring countries.
demandDrive Bet on More Reps - Then Learned the Real Bottleneck Wasn't Headcount
The Waltham company grew up outsourcing SDR teams. Its more interesting act is turning the messy machinery behind B2B sales - routing, research, marketing, CRM data and handoffs - into one operating system.
Simcha Kackley Built Swivel for the Mess Between Marketing and Sales
After five sales and marketing leadership posts, Kackley stopped treating pipeline problems as a collection of tactics. Her Cincinnati firm, Swivel, is the operating system she wished those teams had shared.
Swivel Says B2B Growth Breaks at the Hand-Off - Its Fix Is One Revenue System
The Cincinnati consultancy bets that stalled pipeline is usually a wiring problem, not a talent problem. Its RevOS model replaces the agency pile-up with one accountable, full-funnel operating system.
Sky Yang
Sky Yang is the co-founder and CEO of Imagine AI (YC F25), a San Francisco company that reverse engineers B2B growth by building coordinated content systems for executive teams on LinkedIn. Before startups, he was the youngest-ever elected student body president at UC San Diego, where he represented 32,000 students and helped secure $150M in state housing funding, and he founded the pandemic-era nonprofit Break the Outbreak, which grew to 400+ people across 53 cities and 18 states.