Alyce built corporate gifting around a small act of surrender: let the recipient choose. Now part of Sendoso, its story offers a useful lesson in selling, software, and the danger of assuming you know someone’s taste.
A box of coffee is easy to admire and awkward to automate. Postal turns gifts, swag, and direct mail into a trackable business workflow - and its 2025 acquisition by Sendoso gives that workflow a larger home.
Snappy is a New York-based corporate gifting platform that flips the traditional gift on its head: instead of shipping one preselected item, a sender picks a budget and a curated collection, and the recipient chooses the gift they actually want. Founded in 2015 by Hani Goldstein and Dvir Cohen, Snappy started in personal gifting before pivoting to enterprise, and now powers employee recognition, customer loyalty, and sales incentives for thousands of companies. Its recipient-choice model, digital 'unwrapping' experience, thank-you loop, and deep HRIS integrations have made it a favorite of HR and people teams, with more than 6 million gifts delivered across 170+ countries.