aws-marketplace
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Clazar
Clazar is a San Francisco cloud sales acceleration platform that lets software companies list, manage, and co-sell their products on AWS, Microsoft Azure, and Google Cloud marketplaces with minimal engineering effort. Founded in 2023 by Trunal Bhanse and Aayush Bahuguna, it automates the full opportunity-to-cash lifecycle - listings, private offers, metering, co-sell workflows, and revenue analytics - so go-to-market teams can scale marketplace revenue without building integrations from scratch.
Robert Frederick
Robert Frederick is the founder, CEO and President of Sirqul, Inc., a Seattle IoT company built around an Engagement-as-a-Service platform of hundreds of APIs and patented edge devices. An MIT Media Lab alum and TR35 honoree with 41 issued patents, he helped launch Amazon Anywhere and co-founded Amazon Web Services and the AWS Marketplace before scaling the voice startup Snapvine past 5 million users. He is also an author and music producer.
A Billion Dollars Walks Into a Marketplace and Asks AI to Behave
On May 6, 2026, at its Knowledge 2026 conference in Las Vegas, ServiceNow announced that its transactions through AWS Marketplace had surpassed $1 billion, a milestone the company framed as proof that enterprises have moved from experimenting with AI to operationalizing it at scale. Alongside the number, ServiceNow and AWS unveiled a platform expansion that pairs the ServiceNow AI Control Tower with Amazon Bedrock AgentCore to give mutual customers a single governance architecture for deploying, auditing, and scaling AI agents across security, IT operations, and telecommunications workflows.
Trunal Bhanse
Trunal Bhanse is the CEO and co-founder of Clazar, a San Francisco-based cloud GTM automation platform that simplifies how SaaS companies sell through AWS, Azure, and Google Cloud marketplaces. Before founding Clazar in 2023, he spent years scaling cloud infrastructure at Airbnb (Engineering Manager, Homes Host team) and Confluent (Director of Engineering, Lifecycle & Cloud Partnerships), where he experienced firsthand the pain of building marketplace integrations from scratch. Clazar raised $10M in Series A funding in April 2024 led by Ridge Ventures and Ensemble VC, and now serves 250+ customers including Supabase, Atlan, and Rootly.