On May 6, 2026, at its Knowledge 2026 conference in Las Vegas, ServiceNow announced that its transactions through AWS Marketplace had surpassed $1 billion, a milestone the company framed as proof that enterprises have moved from experimenting with AI to operationalizing it at scale. Alongside the number, ServiceNow and AWS unveiled a platform expansion that pairs the ServiceNow AI Control Tower with Amazon Bedrock AgentCore to give mutual customers a single governance architecture for deploying, auditing, and scaling AI agents across security, IT operations, and telecommunications workflows.
Trunal Bhanse is the CEO and co-founder of Clazar, a San Francisco-based cloud GTM automation platform that simplifies how SaaS companies sell through AWS, Azure, and Google Cloud marketplaces. Before founding Clazar in 2023, he spent years scaling cloud infrastructure at Airbnb (Engineering Manager, Homes Host team) and Confluent (Director of Engineering, Lifecycle & Cloud Partnerships), where he experienced firsthand the pain of building marketplace integrations from scratch. Clazar raised $10M in Series A funding in April 2024 led by Ridge Ventures and Ensemble VC, and now serves 250+ customers including Supabase, Atlan, and Rootly.