
From a 22-year-old media planner to the executive retiring a 20-year tagline, Sarah Lane built her career by studying how people choose - then giving them more control.

A first exit paid for the car that pulled a young software founder into dealership culture. His second company is turning all those missed calls, scattered logins and neglected leads into one very large systems problem.

A paper packet inside a West Virginia dealership became a software company. Seve Astorg’s enduring idea is disarmingly practical: when a car comes with proof, the conversation changes.

The former BMW Korea manager spent years turning dealer activity into data. Now his company, EPIKAR, is taking that operating system from Seoul to American showrooms.

After three decades across the car business, Group 1 Automotive’s chief marketing officer is betting that local scale, useful technology and human attention can turn a transaction into a customer’s next decision.