automated-investing
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E*TRADE put Wall Street on your desk. Then Wall Street bought it.
A Michigan dentist helped prove that a personal computer could place a stock trade. Four decades later, E*TRADE’s bigger experiment is how much of your financial life can fit behind one login.
Acorns makes small change a big habit.
A few cents at the checkout became an investing business. Now Acorns wants to automate the rest of your financial life - and bring the family along.
M1
M1 is a Chicago-based personal finance platform that bundles investing, borrowing, and spending into a single app it calls 'The Finance Super App.' Built around customizable 'Pies' that let people design a portfolio of stocks and ETFs and automate contributions and rebalancing, M1 aims to give self-directed investors the kind of automated, low-cost money management once reserved for the wealthy. Founded in 2016 by Brian Barnes, the company has raised more than $300 million and surpassed $10 billion in assets under management.
Finhabits
Finhabits is a bilingual financial wellness platform built by Latinos, for Latinos, that turns small, automatic deposits into diversified investment portfolios. Founded by MIT-trained engineer Carlos Garcia, the New York fintech pairs low-minimum Roth and Traditional IRAs with Spanish-and-English financial education to close the wealth gap for first-time investors, serving hundreds of thousands of members who often start with as little as a few dollars a week.