audio-plugins
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The $4,000 Box That Taught Music to Bend Time
Eventide began with a cramped studio, a missing tape operator and a box full of improvised electronics. Fifty-five years later, its best business trick is still the same: turn a technical constraint into a sound musicians did not know they wanted.
The Company That Turned Its Dad's Studio Gear Into a Billion Knobs of Software
Bill Putnam Sr. helped invent the modern recording studio. Fifty years later his sons rebuilt the company in his name - and turned his glowing tubes into code that runs on a million laptops.
Output Inc.
Output is a Los Angeles-based music technology company that builds software instruments, effects, and AI-assisted tools for musicians, producers, and sound designers. Founded in 2013 by composer Gregg Lehrman, its plugins - including the cloud-connected sampler Arcade and the AI-powered Co-Producer - have shaped records by Drake, Justin Bieber, Coldplay and Rihanna, as well as scores for Stranger Things and Game of Thrones. The company bootstrapped for seven years before raising a $45M Series A from Summit Partners in 2020.