audience-insights
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The League Found the Voters Hiding in Plain Sight
The League treats culture as civic infrastructure. Its wager is simple: the right storyteller can make a court race, a care-work policy or a documentary feel less like homework and more like something worth passing along.
The Agency That Stopped Asking People to Pick One Box
EGAMI built its reputation by seeing what big brands missed. Now the multicultural agency is betting that the next useful demographic is not a box at all, but a whole person.
Think Big Wins by Making the Message Smaller
The public-affairs firm sells speed, but its more interesting habit is subtraction: test widely, cut weak channels early, and leave an audience with one thing worth remembering.
Storyline Strategies Turns Research Into Something You Can Use
The Washington research firm starts with the decision, not the questionnaire - then makes the evidence memorable enough to move through a company.
Tellagence Spent 15 Years Teaching AI the Difference Between Outrage and Sold Out
Most social-listening tools count the noise. This Portland company wants to explain it - and its 15-year path from Twitter influence maps to research-validated contextual intelligence is a useful playbook for founders building in a market that keeps changing names.
The Reddit Post That Became the IMDb of Podcasts
It started as one guy on Reddit asking whether an IMDb for podcasts existed. Nobody had built it, so Bradley Davis did - and sold it to Acast for up to $34 million.
SelfMade
SelfMade is a New York-based AI creative company behind Skipper, a creative intelligence platform that scrapes customer reviews, Reddit threads, Amazon feedback and social comments to build audience personas and generate on-brand performance ads at scale. Originally founded in 2015 as an Instagram commerce app, the company pivoted through agency work before rebuilding around AI-driven creative production for e-commerce and direct-to-consumer brands.
Waldo
Waldo is an agentic brand intelligence platform that compresses the multi-week grind of brand research, competitive analysis, and strategy into minutes. Founded by Justin Wohlstadter, it pairs proprietary data integrations - social platforms, ad libraries, syndicated research - with 50+ structured workflows built for strategists. Agencies and brands give it a brand, a category, and an audience, and AI agents return recurring intelligence briefs on trends, ads, audience conversations, and competitor moves. Backed by a $10M Series A led by Footwork, Waldo already counts agencies like Havas, IPG, and Omnicom and brands like Conair and Kettle & Fire among its users.