audience-development
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Advance Local knows where the story lives
The company behind AL.com, NJ.com and MLive is moving beyond the printed newspaper. Its next chapter pairs local reporting with software that helps businesses find their customers.
MGID makes the next click count
The recommendation beneath an article is a tiny piece of real estate with a complicated job. MGID turns it into a market for attention - and a test of what that attention is actually worth.
Static Media Knows What You’ll Read Next
A recommendation engine gave two engineers a view of the internet’s curiosity. They turned that view into a publishing business - and a growing collection of familiar names.
The Three-Creator Rule: How Dopamine Studios Chose Depth Over Scale
Most talent agencies make money by adding names. Dopamine Studios has made a more awkward bet: give each manager only a few creators, then build careers that can outlast the feed.
The Art World's Most Useful Outsider Is an Insider
FITZ & CO does not sell art. It makes art legible to the people who fund it, cover it, visit it, and decide what matters - a quiet power built over 30 years.
The Small Agency That Found an Arena Inside a Community
The Round Table Group built its advantage in the distance between a demographic and a community. Its method is simple to describe, difficult to fake: listen locally, connect the channels, and give the audience a reason to recruit itself.
Next Steps Marketing knows an audience has somewhere else to be
From magazine subscriptions to ferry festivals, this San Francisco agency works on the awkward gap between getting a message out and getting a person to act.