artist-collaborations
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John Fluevog Nearly Ran Out of Money - Then Made Weirdness Its Moat
The Vancouver shoemaker survived two brushes with collapse, stopped trying to please the middle, and built a durable cult around shoes that announce themselves before their wearer does.
Janji Built a Running Brand on a Promise - Then Had the Nerve to Rewrite It
Two college runners turned $35,000 in competition winnings into colorful performance gear and a million-dollar clean-water promise. Fourteen years later, Janji is testing a harder idea: a mission can change without becoming marketing mush.
Gibson Turned a Guitar Shape Into a 130-Year Business
The Les Paul is a product, a platform and a piece of cultural shorthand. Gibson's modern task is to keep that inheritance desirable - without sealing it behind glass.
Fender’s Hardest Product Isn’t a Guitar. It’s the Second Lesson.
The company that gave rock music its favorite silhouette now has a more delicate job: keeping a beginner from putting the guitar back in the closet.
Converse
Converse is an American footwear and apparel company, founded in 1908 and owned by Nike since 2003, best known for the Chuck Taylor All Star - one of the most recognizable and best-selling sneakers ever made. Once the dominant supplier of American basketball shoes, Converse today operates as a heritage lifestyle brand at the intersection of sport, streetwear, music, art and skate culture, selling canvas and leather sneakers, apparel and custom designs directly to consumers worldwide and through wholesale and retail channels.