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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

apple-accessories

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Company
The Company That Sold Apple's Missing Ports Back to Apple's Fans
Hardware · Consumer · Ecommerce

The Company That Sold Apple's Missing Ports Back to Apple's Fans

When Apple stripped the ports off the MacBook Pro, 30,000 people paid HYPER more than $3 million to put them back. That was the whole business plan - and it worked.

usb-c · power-bankRead →
Company
He Got Tired of His Kids Swiping His Charger. So He Turned It Into a Goldfish.
Hardware · Consumer · Ecommerce

He Got Tired of His Kids Swiping His Charger. So He Turned It Into a Goldfish.

Nice, Inc. turned a problem Apple never bothered to fix - tangled chargers nobody could tell apart - into CableKeeps, a line of $16 rubber sea creatures molded just north of Seattle.

cablekeeps · cable-managementRead →
Company
How a Barn in Kalamazoo Built the iPhone's First Real Backup Battery
Hardware · Consumer · Ecommerce

How a Barn in Kalamazoo Built the iPhone's First Real Backup Battery

The company that decided the phone in your pocket shouldn't die before you do - and built a battery business out of everyone's least favorite icon, the red one.

mophie · power-banksRead →