amsterdam
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Business Models Inc. and the factory that became a classroom
A pipe maker wanted a new factory. Business Models Inc. helped it see a different opportunity: teach the people fitting the pipes. Inside a consultancy that makes strategy answer to the customer.
The Portland Agency Named After a Fish That Swims Upstream on Purpose
For nearly three decades, Sockeye has sold its clients on a strange idea: that the safest thing a brand can do is refuse to be boring. Here is how a 57-person shop in Oregon turned a point of view into a business.
Philips Bet the Whole Company on Hospitals - Then a CPAP Recall Almost Broke It
It made light bulbs, then TVs, then the CT scanner in your local hospital. The story of how a Dutch electronics giant reinvented itself as a pure health-tech company - and nearly lost the bet.
Stellantis
Fourteen car brands, one Dutch holding company, and a bet that a constellation beats a single star. Inside the automaker stitched together from Jeep, Peugeot, Fiat and Maserati - and the reset now under way.
Churned
Predictive AI built to prevent churn for high-volume subscriptions. Churned tells you exactly which subscribers are about to leave, what to offer them, and triggers the action automatically.
Bird
The Dutch company that rebuilt telecom's plumbing now carries a claimed 40% of the world's commercial messages - and spent two years trying to delete Twilio's margins with a 90% price cut. Bird's next bet is that the software placing those calls will be an AI agent, not a marketer.
Adyen
Adyen is a Dutch financial technology company that provides a single, end-to-end platform for accepting payments online, in apps, and in stores. Founded in Amsterdam in 2006, it operates as a licensed acquiring bank and connects merchants directly to card networks and local payment methods across the globe. Adyen powers checkout and embedded financial products for enterprises such as Uber, Spotify, eBay, Booking.com, McDonald's, and Microsoft, and is publicly listed on Euronext Amsterdam.