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Profitero+ and the art of being there
A missing tub of cream cheese can be a marketing opportunity. Profitero+ helps brands spot the opening, fix the shelf and decide what to do next.
Zexpa Apparel and the Business of Getting Your Name Right
A personalized gift starts with a name or a date. Zexpa Apparel’s public footprint reveals the design work, printing decisions and holiday schedules behind that small act of recognition.
Amazon
From a garage bookstore in 1994 to a $200 billion quarter: how Amazon turned customer obsession into the operating system of modern commerce, computing, and now AI.
Alephee
Alephee is an Argentine cloud platform that helps automotive aftermarket brands, wholesalers and distributors sell parts online across Latin America. It standardizes fragmented product catalogs, adds vehicle-fitment data, keeps prices and inventory in sync, and connects the entire distribution chain to marketplaces like Mercado Libre and Amazon so an offline reseller network can be replicated online.
MarketLeap
MarketLeap is an AI-driven ecommerce accelerator that helps consumer brands launch and scale on global marketplaces such as Amazon, Walmart, eBay, OTTO, BOL and TikTok Shop. Founded in 2022 by former Amazon and Jumia executives Mamoun Benkirane and Mekki Mouaddeb, the platform combines automation, analytics and hands-on operations - including listing optimization, dynamic pricing, marketing, inventory forecasting and VAT/tax compliance - under a 'skin in the game' model that absorbs marketing costs and runs on 30-day rolling contracts. The company raised an $8M Series A in February 2025, bringing total funding to about $10.7M.
Goodreads
Goodreads is the world's largest social platform for readers, letting people track what they read, rate and review books, get personalized recommendations, and connect with a community of more than 150 million members. Founded in 2006 by Otis Chandler and Elizabeth Khuri Chandler and acquired by Amazon in 2013, it pairs a vast book database with tools for shelving, discovery, reading challenges, and the annual reader-voted Goodreads Choice Awards.
ProductWind
ProductWind is a Seattle-based retail influencer marketing platform that helps enterprise brands ramp new product launches in days instead of months. Founded in 2020 by former Amazon product lead Jason Kowalski and ex-Uber engineer Tom Hirschfeld, the company mobilizes thousands of retail-native creators to drive social content, reviews, SEO and sales velocity on marketplaces like Amazon and Walmart. Its core idea - 'marketing to the algorithm' - treats retailer AI systems as a second customer alongside human shoppers, coordinating waves of creator activity to push products from page five to page one.
Twitch
Twitch is the world's largest live-streaming platform, where creators broadcast video games, IRL content, music, and talk shows to a real-time audience that talks back in chat. Founded as a gaming-focused spin-off of Justin.tv in 2011 and acquired by Amazon in 2014, Twitch turned watching someone play a game into a social, participatory medium, building a creator economy powered by subscriptions, Bits, ads, and a culture of emotes and live community.
CommerceIQ
CommerceIQ is a Mountain View-based AI platform that helps the world's largest consumer brands - Nestle, Colgate, Whirlpool, Kellogg's, Bayer - grow profitably on Amazon, Walmart, Target, Instacart and 450+ other retailers by automating retail media, digital shelf, supply chain and sales operations with AI agents.