A former television anchor built a PR shop around one newsroom truth: the best story wins only when someone knows how to make it usable. Nineteen years later, even the firm’s name had to catch up.

Before RentRedi managed billions in rental assets, Ed Barone was talking product strategy with his son between jump shots. A decade later, the finance-trained marketer remains the company’s commercial counterweight - and the keeper of its human scale.

After 15 years spanning product, enablement and marketing, Conquer's new CMO has a simple idea about growth: the best operator is less solo scorer than point guard.