ai-sales-tools
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Highspot or Seismic? The Price Tag Is Only the First Test
Both platforms promise to turn scattered content and coaching into repeatable sales execution. Neither publishes dollar pricing, so the smarter choice starts with workflow fit, governance and proof from your own pilot.
Arrows
Arrows builds AI-powered digital sales rooms and onboarding plans for HubSpot and Salesforce teams, turning messy CRM data into one shared page per deal so B2B companies close faster and keep customers happy.
Sumble
Sumble is a San Francisco AI startup building a knowledge graph of the world's external company data. Founded by Kaggle creators Anthony Goldbloom and Ben Hamner, it crawls job boards, company sites, social media, and regulatory filings, then uses large language models to surface technographics, org charts, and active projects for go-to-market teams. It emerged from stealth in October 2025 with $38.5M in funding and covers roughly 2.6 million companies worldwide.
Andrew Fritts
Andrew Fritts is the CEO of Augment AI, a Seattle seed-stage startup building a 'Relationship Operating System' that pulls meetings, calls, notes, CRM data, Slack threads and buyer resources into a shared Decision Site so deals stop living in someone's inbox. A Dartmouth English and Government grad with 25-plus years running sales teams at firms like Accenture and N3, he's the rare sales lifer arguing that the salesperson should stop being the hero. His pitch, repeated across CustomerThink and SalesTechStar columns, is to flip B2B into 'Business with Business' (BwB): elevate the buyer, organize the chaos, and let AI handle the busywork so trust does the selling.
Matt Mullen
Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.