ai-sales-tools
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Andrew Fritts
Andrew Fritts is the CEO of Augment AI, a Seattle seed-stage startup building a 'Relationship Operating System' that pulls meetings, calls, notes, CRM data, Slack threads and buyer resources into a shared Decision Site so deals stop living in someone's inbox. A Dartmouth English and Government grad with 25-plus years running sales teams at firms like Accenture and N3, he's the rare sales lifer arguing that the salesperson should stop being the hero. His pitch, repeated across CustomerThink and SalesTechStar columns, is to flip B2B into 'Business with Business' (BwB): elevate the buyer, organize the chaos, and let AI handle the busywork so trust does the selling.
Matt Mullen
Matt Mullen is the Chief Executive Officer of White Cup, an AI-powered CRM and business intelligence platform purpose-built for the distribution industry. Appointed in February 2021 by private equity backer Eden Capital, Mullen brought over 20 years of enterprise software leadership to the role, including a prior stint as President of ProShip where he doubled revenue and led a successful acquisition. Under his leadership, White Cup has grown to serve 850+ customers globally, launched a comprehensive CRM product in 2024, and acquired Sales Management Plus to deepen its footprint in distribution technology.