ai-advisor
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The Nudge
The Nudge is a San Francisco company that texts its members curated plans for real-world fun - hikes, date ideas, restaurants, events and hidden gems in their city. Founded by siblings John and Sarah Peterson in 2018, it began as a $9/month SMS subscription pitched as an 'anti-startup' to get people off their phones, and has since grown into an AI-powered advisor and locals-only social network with roughly a million users across cities including San Francisco, Los Angeles, Austin and New York.
Matt Watson
Matt Watson is the co-founder and CEO of Origin, a Boston-based fintech that in September 2025 launched what it calls the first SEC-regulated AI financial advisor. A former Citigroup high-yield credit trader who previously co-founded Indio Technologies (acquired by Applied Systems in 2019), Watson has raised more than $75 million for Origin from Founders Fund, Felicis, General Catalyst and 01A to make certified-financial-planner-quality advice available to people who normally can't afford it.