agricultural-machinery
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Company
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Hardware · Ai · Enterprise
John Deere’s next big thing is doing less
The green machines are learning to leave things alone. Inside Deere’s long pursuit of fewer wasted motions, fewer chemicals, and more useful hours in a farmer’s day.
john-deere · agricultural-machineryRead →
Hardware · Enterprise
AGCO’s next tractor may be the one you already own
The maker of Fendt, Massey Ferguson and Valtra spent $2 billion on a deceptively practical idea: help farmers upgrade the machines already in their fields.
agricultural-machinery · precision-agricultureRead →
Executive · Engineer · Operator
Eric Hansotia and the case for a smarter old tractor
A Wisconsin dairy-farm education took Eric Hansotia into engineering and eventually the corner office at AGCO. His next wager is that farming’s future can be fitted to machines farmers already own.
eric-hansotia · agcoRead →