agile-marketing
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Catherine Solazzo Put Her Marketing Team on Jira - and Made the CMO Job Bigger
After 17 years at IBM and turns through Tech Data, TD SYNNEX and Syntax, Appfire's CMO is asking marketing to work like the developers it hopes to reach - in sprints, inside Jira, with fewer handoffs and more proof.
Kate Reed Markets the Quietest Outcome in Cybersecurity
After more than two decades turning dense enterprise technology into plain-spoken stories, Delinea’s CMO is selling an unusual promise: the reassuring calm of nothing going wrong.
Tabata Gomez Knows the Brand Begins at the Table
From cosmetics to power tools to the spice rack, Tabata Gomez has carried one operating idea across categories: get close to the consumer, give teams a clear vision, and move while the moment is still alive.
Jascha Kaykas-Wolff
Jascha Kaykas-Wolff is the CEO of Visiting Media, a Portland-based hospitality sales enablement company, and a veteran tech executive whose career has spanned Yahoo, Microsoft, BitTorrent, and Mozilla. Raised in a socialist collective outside Eugene, Oregon - by a pioneering rock concert promoter - he grew up thinking deeply about systems, autonomy, and how teams work. He is the author of 'Growing Up Fast' (2014), a pioneer of Agile Marketing methodology, the first CMO to pull all Facebook advertising after the 2018 data breach, and co-host of the podcast 'This is Your Life in Silicon Valley.'