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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

advertising-intelligence

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Terri Walter Has Spent a Career Naming What Advertising Cannot Yet See
Executive · Operator · Advisor

Terri Walter Has Spent a Career Naming What Advertising Cannot Yet See

From the first 'Digital Mom' to the blind spots of AI-era advertising, Terri Walter has built a career around a stubborn question: what are marketers still failing to see?

terri-walter · disqoRead →
Company
DISQO Bet $101.5 Million That Your Ad Dashboard Is Missing the Point
Saas · Enterprise · Media

DISQO Bet $101.5 Million That Your Ad Dashboard Is Missing the Point

Marketers can count impressions all day and still not know what changed. DISQO’s wager is that an opted-in audience, exposed-versus-control measurement and one cross-channel view can turn media reporting into evidence - if the panel is large enough and the campaign is measurable.

ad-measurement · advertising-intelligenceRead →
Company
Viant Survived Myspace. Now It Wants to Prove Your TV Ad Was Actually Watched
Enterprise · Saas · Ai

Viant Survived Myspace. Now It Wants to Prove Your TV Ad Was Actually Watched

The 27-year-old adtech company outlived the portal era, bought and carried Myspace, and emerged with a sharper bet: connected-TV ads should be addressable, explainable, and measured by more than a play button.

adtech · programmatic-advertisingRead →