advertising-intelligence
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Saas · Enterprise · Media
DISQO Bet $101.5 Million That Your Ad Dashboard Is Missing the Point
Marketers can count impressions all day and still not know what changed. DISQO’s wager is that an opted-in audience, exposed-versus-control measurement and one cross-channel view can turn media reporting into evidence - if the panel is large enough and the campaign is measurable.
ad-measurement · advertising-intelligenceRead →
Enterprise · Saas · Ai
Viant Survived Myspace. Now It Wants to Prove Your TV Ad Was Actually Watched
The 27-year-old adtech company outlived the portal era, bought and carried Myspace, and emerged with a sharper bet: connected-TV ads should be addressable, explainable, and measured by more than a play button.
adtech · programmatic-advertisingRead →