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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

ad-fraud

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AllCompaniesPeopleStoriesProducts
Company
DoubleVerify
Saas · Enterprise · Ai

DoubleVerify

DoubleVerify turned a basic question - did a real person see the ad? - into a global measurement business. Now its software is moving beyond policing impressions to steering campaigns, just as Nielsen prepares to take it private.

ad-verification · advertising-technologyRead →
Company
Singular
Saas · Enterprise · Ai

Singular

Singular is a marketing intelligence platform that unifies attribution, campaign analytics, and ad-spend data so growth marketers can see exactly which dollars produced which users. Founded in 2014 by ex-Onavo executives, it now optimizes more than $10B in annual ad spend for customers including Lyft, Yelp, LinkedIn, Match, and Rovio, and connects to 2,000+ ad and measurement partners.

marketing-analytics · mobile-attributionRead →