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The App Install That Wasn’t There
FeedMob makes a business of finding mobile customers beyond search and social. Its more interesting job begins when the numbers look too good to be true.
DoubleVerify
DoubleVerify turned a basic question - did a real person see the ad? - into a global measurement business. Now its software is moving beyond policing impressions to steering campaigns, just as Nielsen prepares to take it private.
Singular
Singular is a marketing intelligence platform that unifies attribution, campaign analytics, and ad-spend data so growth marketers can see exactly which dollars produced which users. Founded in 2014 by ex-Onavo executives, it now optimizes more than $10B in annual ad spend for customers including Lyft, Yelp, LinkedIn, Match, and Rovio, and connects to 2,000+ ad and measurement partners.