ad-fraud
(2)Legend
Legend
Founder · Engineer · Executive
Reshef Mann and the trouble with good numbers
AppsFlyer’s co-founder began by writing the code. His work became a longer investigation into what happens when an advertising industry learns to count - and someone learns to cheat.
reshef-mann · appsflyerRead →
Founder · Operator · Executive
Mike Schrobo Is Giving Every Ad Click a Background Check
After two decades buying digital attention, Mike Schrobo decided the receipt could not be trusted. Fraud Blocker is his attempt to separate customers from bots before bad clicks become bad business decisions.
mike-schrobo · fraud-blockerRead →