ad-fraud-prevention
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CHEQ and the customer who wasn’t there
A crowded website can conceal an empty sales funnel. CHEQ built a business finding the impostors - and now has to decide which machines deserve a seat at the table.
Fraud Blocker Wants Marketers to Stop Paying for Ghosts
Mike Schrobo spent years buying traffic and wondering how much of it was human. His answer is a small Los Angeles software company that scores every suspicious click - then tries to stop the next one before it reaches the bill.
Tenjin
Tenjin is a San Francisco-based mobile measurement partner (MMP) that gives app and game developers affordable, transparent marketing analytics. Founded in 2014 out of Y Combinator, it bundles mobile attribution, ad-revenue aggregation, LTV prediction, cost reporting, fraud prevention, and a marketing data warehouse (DataVault) into a single all-inclusive platform - built for the 'marketing scientist' who would rather analyze data than wrangle it.