The insurance program was there. The customers were there. The managers, however, were unconvinced. At IncaAztec Self Storage, an earlier provider’s largely online training had left staff ill-equipped to offer coverage. Participation reached just 2%. The operator discontinued the program. A product had arrived; a working habit had not.
- Storable connects the software that finds tenants, runs facilities and collects money.
- Its customer stories point to training and usable data as crucial parts of the product.
- The buying decision depends on the whole workflow - and the whole bill.
The program that stopped at 2%
Later, IncaAztec tried again with Storable Insurance, integrated into its Storable Edge management software. This time, training came with continuing consultation and tools for bringing existing tenants into coverage. Within a few months, participation reached approximately 60%, according to Storable’s published case study. More than 3,500 customers were participating.
The tempting interpretation is that better software produced the jump. The more useful interpretation is narrower: software, staff preparation and follow-through changed together. The original failure had been partly human. The retry addressed that. An operator hoping to copy the result would need to copy the implementation, too.
Buy the handoffs
That small administrative drama explains Storable better than a warehouse full of feature lists. A storage business must attract a renter, show an available unit, sign a lease, take payment, arrange entry and keep the account current. Each step is manageable. Getting the information from one step to the next is where work accumulates.
Storable assembled businesses that already handled different pieces. SpareFoot brought the marketplace. SiteLink and storEDGE brought facility management. Its corporate history dates their combination to 2018 and the platform launch to 2019. The result was a company selling the connections as well as the components.
Today, SiteLink, Storable Edge and Storable Easy offer different routes into facility management. Around them sit websites, digital marketing, CRM, access control, payments, insurance, collections and auctions. The customers range from independent owners to operators managing large portfolios. Storable says its technology supports more than 33,000 self-storage facilities.
Consider an online listing. If someone rents the last unit of a particular size, the website should stop offering it. Storable’s marketplace integration updates availability and pricing from the management system. SpareFoot, Storage.com and SelfStorage.com supply another route to renters. The operator gets a demand channel attached to the inventory it actually has.
- 01 Find a unitMarketplace + websites
- 02 Move inSoftware + access
- 03 Stay currentPayments + collections
Connected records reduce the work between these steps.
A dashboard earns its keep
Columbia Self Storage offers a second, less theatrical example. The business grew from three properties in 2012 to 28 across four states. It already used Storable Edge. Its problem was making useful comparisons across the portfolio without assembling answers from separate reports.
“We knew we had great data, but we didn’t have a great way to use it.”Randall Mosca Jr. · Columbia Self Storage
Storable’s Business Intelligence added shared dashboards and ways to drill down into individual properties and managers. Columbia reports getting answers in minutes rather than hours. It also rebuilt employee evaluations around measures including occupancy, lead conversion and move-in performance. The dashboard became part of how people were managed.
One discovery was wonderfully mundane: Columbia had numerous promotions available, but only a handful were being used. Better visibility prompted a cleanup. Here is something another business can copy immediately: inspect the offers staff actually use before inventing more. A report becomes valuable when someone changes a decision because of it.
The price is in the connections
Storable’s economics span several activities: software subscriptions, payment processing, insurance programs and demand generation. Its integrated marketplace offering has used a model in which operators pay when a renter moves in. Worldpay documents a payments relationship through Payrix Pro. These are different commercial relationships wrapped around the same operator.
For a buyer, the useful cost comparison therefore includes software, selected services, payment charges, acquisition fees and the work of moving systems. Ask for an itemized proposal. Then compare the total with the hours and revenue opportunities it could reasonably affect. A subscription price alone cannot settle that calculation.
Alternatives include Tenant Inc., Yardi and Self Storage Manager. Connected suites are a competitive approach, rather than Storable’s exclusive invention. Its particular position comes from combining established management brands with marketplaces and financial services. The practical test is whether those connections fit an operator’s existing business.
That fit has limits. A small facility may need fewer modules. Existing hardware, accounting requirements and preferred third-party tools can complicate a switch. The IncaAztec case also warns against expecting automation to rescue an unsupported team. During a demonstration, run one complete rental and one overdue account through the proposed setup.
Beyond the roll-up door
EQT announced a majority investment in December 2020, with Cove Hill Partners and management retaining minority stakes. Acquisitions carried the business into adjacent markets: Molo added marina software in 2021; Newbook added RV parks and campgrounds in 2024. Each has its own operating details, but all involve reservable space, customer records and recurring administrative work.
The next chapter has new leadership. In September 2026, Scott Chancellor succeeded cofounder Chuck Gordon as CEO; Gordon stayed on the board and as an advisor. Earlier that year, Storable announced a SiteLink refresh and Ask Your Data, a plain-language query feature for Edge Business Intelligence. The ambition is easier access to the information already inside the system.
For operators, the interesting question remains stubbornly ordinary. Can a manager answer a renter, find an available unit and finish the job without chasing information across several places? Storable has built its business around making that sequence shorter. In storage, there is plenty of room for that.