Scription rebuilt the repair bill from scratch - turning hourly service calls into a fixed, insurance-backed subscription. When the fryer stays on, everybody wins.
It is the middle of a dinner rush at a quick-serve restaurant, and a compressor has decided it is done. The manager reaches for the phone. A technician will arrive, bill by the hour, and - here is the uncomfortable part - earn the most money the longer the machine stays broken. That single, awkward incentive is the thing Scription set out to break.
Founded in 2020 and headquartered in Calgary with roots in Edmonton, Scription is an insurtech with an unglamorous obsession: the maintenance contract. Its pitch is deceptively simple. Instead of paying for breakdowns, pay a fixed premium for uptime. The company prices the risk of each individual piece of equipment using historical maintenance data and predictive analytics, then bundles servicing, spare parts and coverage into one predictable number.
The name is a small joke that tells you everything. Take "subscription," remove the "sub," and you are left with the whole idea - a subscription company for the things that break.
"When you pay maintenance workers per hour, they make the most amount of money when things break."
- Justin Villiers, Co-Founder & Chief Strategy OfficerPay by the hour. Hope. The technician profits from downtime; you absorb the surprise. Budgeting is a guess.
Pay a fixed premium. Forget. Servicing, parts and coverage are bundled. Everyone is now rewarded for keeping the machine running.
Backed by reinsurance as a licensed warranty provider, Scription does not just sell software - it takes on the risk. That is the difference between a dashboard and a promise.
Outcome-based subscription maintenance for commercial foodservice equipment. A fixed monthly fee covers servicing, spare parts and coverage - priced per piece of equipment from real maintenance history.
One fixed annual premium warrants an entire fleet of rooftop HVAC units against major breakdowns. Keep your existing service provider; Scription covers the repair bill and defers the replacement.
Aerial imagery and analytics assess the condition and failure risk of rooftop units - underwriting from the sky, no ladder required.
Fully funded equipment-monitoring pilots, run with partner Entouch Energy, that reward operators for catching failures before they happen.
Scription's customers are quick-serve restaurant franchisees and commercial property operators across North America - mostly in the U.S. It targets owner-operators running 20 or more locations, though smaller portfolios are welcome. In 2025 it closed its first Canadian deal, with a McDonald's owner-operator.
"I understand the power of products that offer business owners stability and certainty in running their operations."
- Gerritt Graham, CEOThe seed round arrived alongside a new chief executive: Gerritt Graham, a former insurance executive who spent a decade learning that businesses will happily pay a premium for certainty. Co-founder Justin Villiers - an engineer with a master's degree and an insurance background of his own - moved into the Chief Strategy Officer seat.
Scription launches with a thesis borrowed from insurance: reward uptime, not downtime.
Markd leads the first round to build the pricing and underwriting engine behind Scription360.
IA Capital Group leads an oversubscribed round; Markd returns for more.
An insurance veteran takes the wheel as the company scales its foodservice program.
A McDonald's owner-operator signs on; RoofIQ and rooftop warranties open a second market.
Subscription models reshaped software, music and cars. Scription is betting the same logic belongs in the greasy, physical world of commercial kitchens and rooftop HVAC - the parts of a business nobody wants to think about until they fail at the worst possible moment.
The wager is that maintenance, long treated as a cost to minimize, is actually a recurring-revenue business hiding in plain sight. Price the risk correctly, and a broken compressor stops being a crisis and becomes a line item somebody else already planned for. The company claims that for multi-location operators, the approach can cut downtime costs by more than 60%, depending on store count and equipment mix.
"One fixed annual premium. Your entire rooftop unit fleet, warranted against major breakdowns."
- Scription, on its HVAC coverageThere is a quiet elegance to the model. The best products remove a decision, and Scription removes the worst one a restaurant owner ever makes at 7pm on a Friday: repair it, replace it, or limp along? Now the answer is simpler - it is already covered.
Return to that dinner rush and the compressor that gave up. In the old world, the manager braces for an open-ended bill and a technician with no reason to hurry. In Scription's world, the repair is already covered, the incentives already point the same way, and the cost was settled long before the machine ever failed.
That is the change Scription is quietly building, one fryer and one rooftop unit at a time - not a flashier repair, but a boring, predictable one. In an industry that runs on thin margins and thinner patience, boring and predictable might be the most radical thing you can sell.