Breaking: Satschel compresses onboarding to ~4 minutes ETHZilla takes 15% stake for $15M - Oct 2025 Simplici unifies KYC, KYB, AML, e-sign & accreditation Liquidity.io runs an SEC-regulated Digital ATS Blockchain + Biometrics + AI, from Whitefish, Montana Breaking: Satschel compresses onboarding to ~4 minutes ETHZilla takes 15% stake for $15M - Oct 2025 Simplici unifies KYC, KYB, AML, e-sign & accreditation Liquidity.io runs an SEC-regulated Digital ATS Blockchain + Biometrics + AI, from Whitefish, Montana
Company Dossier · Fintech

Satschel.

Turning four days of financial paperwork into four minutes.

Whitefish, Montana. A twelve-person company holding a broker-dealer license and a promise: onboarding should not hurt.

2021
Founded
~4 min
Onboarding
$15M
ETHZilla Stake
SEC
Regulated ATS
Satschel, Inc. company logo
The Scene

Somewhere, a customer is finishing a bank account before their coffee cools.

Picture the old version first. A new investor wants into a fund. Out comes the packet: identity documents, an accreditation letter, an anti-money-laundering questionnaire, a signature page that must be printed, signed, scanned, and emailed back to someone who will not read it until Tuesday. Days pass. Enthusiasm cools. A meaningful share of people simply give up somewhere between page three and the fax machine.

Now picture the Satschel version. The same person opens a link on a phone. A camera confirms a face. Software checks the name against watchlists, verifies the business behind it, confirms accreditation, and presents a document that signs itself into place. Roughly four minutes later, funds move. Nobody printed anything. That gap - between days and minutes - is the entire company.

Who They Are

A compliance company that decided compliance could be fast.

Satschel, Inc. builds the plumbing that sits under regulated finance: identity verification, fraud prevention, and access to assets that used to be locked away. It does this with a stack most companies name-drop and few actually assemble - blockchain, biometrics, and AI - wired into two products that do very different jobs.

The first, Simplici, is the four-minute machine: a mobile-first onboarding and compliance platform. The second, Liquidity.io, is a wholly owned subsidiary that runs an SEC-regulated Digital Alternative Trading System - a marketplace where traditionally illiquid, real-world assets can be minted and traded. One removes friction at the door. The other builds a room worth walking into.

"Simplici isn't just changing the game; it's rewriting the rulebook on secure and efficient onboarding, all while improving the client experience and reducing costs." - Austin Trombley, Chief Executive Officer, Satschel
~4
Minutes to Onboard
5
Steps in One Flow
$5.2M
Seed Round, 2022
15%
ETHZilla Stake, 2025
The Products

Two tools, one thesis.

Product 01 · Onboarding

Simplici

A mobile-first, biometric-enabled origination platform. It bundles KYC, KYB, AML, investor accreditation, fraud mitigation, and e-signature under a Single Source Compliance framework - onboarding and moving funds in about three to four minutes.

Product 02 · Marketplace

Liquidity.io

An SEC-regulated broker-dealer and Digital Alternative Trading System. A no-code, API-minting solution turns traditionally illiquid and real-world assets into tradable digital instruments - primary and secondary liquidity, compliant end to end.

Feature · Signatures

SimpliciSign

The trademarked e-signature and document workflow baked into the onboarding flow, so the signature page stops being the place where deals go to die.

How The Four Minutes Work

One link. Five checks. Money moves.

STEP 01
Verify
Biometric face check confirms a real person.
STEP 02
KYC / KYB
Identity and business validated against watchlists.
STEP 03
AML
Anti-money-laundering screening runs automatically.
STEP 04
Sign
SimpliciSign closes the paperwork in place.
DONE
Funded
Account opened, funds transferred.

Figure: the sequence Satschel compresses. What once took days, sequenced across vendors and inboxes, runs as a single flow.

Who It Serves

Built for the people who dread the compliance folder.

Customers

  • Banks and payment providers
  • Fintech companies and lenders
  • Fund administrators
  • Venture capital and private equity
  • Hedge funds and alternative-asset issuers

What They Get

  • Onboarding that finishes before customers drop off
  • Five compliance steps from one vendor
  • Fraud caught at the door, not after the fact
  • A regulated venue for illiquid assets
  • Lower cost per verified account
The Arc

From a seed round to a strategic stake.

2021
Satschel, Inc. is founded to attack friction and fraud in financial services.
SEPTEMBER 2022
Raises a $5.2M seed round and partners with Assure to support Web3 and investment compliance.
OCTOBER 2023
Launches Simplici - end-to-end onboarding and compliance in under four minutes.
OCTOBER 2025
ETHZilla invests $15M for a 15% stake and rights to list Ethereum L2 tokens on Liquidity.io's regulated ATS.
JANUARY 2026
Eric Choi moves to Chief Operating Officer while remaining Chairman, focusing on product and partnerships.
"ETHZilla's investment will be critical as we scale our platform to provide investors with an end-to-end digital asset experience." - Eric Choi, President, Satschel
The People & The Details

A small team in a big regulatory room.

Leadership

  • Austin Trombley - Chief Executive Officer
  • Eric Choi - President & Chairman (COO as of Jan 2026)
  • Snehal Kundalkar - Technology & product executive

Vital Statistics

  • Founded 2021
  • HQ: Whitefish, Montana
  • ~12 employees
  • SIC 6211 · Fintech / Regtech

Facts Worth Repeating

A Wall Street-grade compliance company headquartered in a Montana town of under 9,000 people.
Its product name, Simplici, is a promise wearing a brand's clothes.
Roughly a dozen people hold both an identity engine and an SEC-regulated broker-dealer.
The whole pitch fits inside an egg timer.
Back To The Scene

The coffee is still warm.

Return to that customer with the phone. In the old world, this is where the story stalls - the packet, the fax, the Tuesday that never quite arrives. Satschel's bet is that friction was never a security feature; it was just a habit nobody questioned. Fraud, it turns out, prefers the slow and the manual. Speed, done right, is the safer choice.

So the face scan clears. The checks run in the background. The signature lands where it belongs. Funds move, and the marketplace that Liquidity.io keeps open now includes assets that used to sit still for years. The customer sets the phone down, mildly surprised that the hard part is already over. That surprise - the pleasant kind - is what a twelve-person company in Whitefish, Montana built, and it is still warm.

Connect

Find Satschel

Video links open a search - direct demo URLs were not confirmed at publication.

Compiled from public sources. Figures are approximate where noted. Leadership roles current as of publication.