The AI fan engine that reads every signal your fans leave - then turns the loudest ones into buyers. One view. Every channel. Owned by the artist.
Somewhere right now, an artist's manager is staring at a Rivet screen. Not a spreadsheet - a living map of a fanbase. It shows which listener bought merch twice, which one has gone quiet for ninety days, and which superfan is one nudge away from a VIP ticket. A campaign fires. The next morning, a single email has done what a month of hopeful posting could not: it moved money. This is Rivet's ordinary Tuesday - the unglamorous, deeply useful work of noticing fans one at a time, at a scale no human roster could manage alone.
That screen exists because a musician once did not have it. Rivet's founders built the tool they wished they'd had - and then handed it to everyone the music business tends to overlook.
Rivet gives creators ownership of their fan communities and empowers them to succeed and generate sustainable incomes within an industry otherwise built for the top 1 percent.
Anj Fayemi was a performing musician with a problem every independent artist knows: crowds are easy, fans are hard. He tracked his listeners in a spreadsheet until the spreadsheet buckled under the weight of the thing it was trying to hold - a relationship.
Comparing notes with other artists, Fayemi found the frustration was universal. So he teamed up with Simran Pabla and Nafim Rahman - fellow builders at MIT - and turned a personal annoyance into a company. In Boston's Winter 2021 Techstars class, still undergraduates, they raised their first $120,000. The pitch was simple and slightly heretical: the independent artist, not the label, should own the fan.
Fans scatter their signals across a dozen platforms - a like here, a stream there, a merch order somewhere else. Rivet's whole trick is refusing to let those fragments stay scattered.
Consolidates every fan signal from social, commerce, ticketing, streaming and community into one owned profile - each with an engagement score.
Machine learning surfaces superfans, loyal buyers and churn risks, and shows where each fan sits in their journey.
Smart templates, artist-specific blocks for tours and merch, and behavior-triggered sequences for drops and VIP offers.
DM and Discord automations, gated content and UGC capture, plus campaigns across email, SMS, DMs and ads from one place.
End-to-end tracking of how each interaction actually drove revenue - across the full customer journey.
Multi-artist, multi-brand management for labels, managers and festivals running many audiences at once.
The gap between attention and a sale is where most careers quietly die. Rivet decided to live there.
No mega-round, no hype cycle. Rivet's funding reads like its product philosophy: build trust, then compound it.
| Round | Amount | Date | Lead / Investors |
|---|---|---|---|
| Accelerator | $120,000 | 2021 | Techstars Boston |
| Pre-Seed | $500,000 | Feb 2023 | Drive Capital · The Hustle Fund · Visible Hands |
Fig. 2 - Cumulative capital raised. Figures per public reporting; totals approximate.
Musicians, podcasters, digital creators, managers, labels, festivals and brands. Over 1,400 active creators, with the biggest community around 8,000 fans - including producer Jon Glass, whose credits run through BIA and J. Cole.
Teams using Rivet generate tens of thousands of dollars from a single campaign.
First-party fan data used to be a label's asset. Rivet's argument is that it should belong to the person who made the art. Every platform is happy to rent an artist their own audience; Rivet is the case for owning it outright - the email list, the segments, the relationship. That is not a feature. It is a stance.
And it is why the company keeps pointing at the same number: the top 1 percent. The music industry's tooling was built for stadiums. Rivet builds for bedrooms, dorm rooms and DIY tours - the vast majority of creators the machinery was never designed to serve. If it works, the middle class of music gets a business model it never had.
Product demos, how-tos and interviews live on Rivet's own channels.
Return to that glowing dashboard. A few years ago it was a spreadsheet, and the person staring at it felt the fanbase slipping through the cells. Now the same person watches a fan move from a quiet like to a sold-out show - and can point to the exact message that did it.
Rivet didn't invent the superfan. It just refused to let anyone lose track of them. That is the whole company: a fastener for the loosest, most valuable relationship in music. The spreadsheet gave up. Rivet held.