fan-segmentation
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Rivet
Rivet is a Boston-based, AI-powered fan engagement platform that helps musicians, creators, labels and their teams turn attention into revenue. It stitches together scattered fan signals from social, commerce, ticketing, streaming and community channels into one owned view of every fan, then automates the outreach - email, SMS, DMs and ads - that converts casual listeners into repeat buyers. Born from a musician's frustration with tracking fans in spreadsheets, Rivet gives independent artists the kind of first-party data and CRM tooling once reserved for the industry's top 1 percent.
Anj Fayemi
Anj Fayemi is a Lagos-raised, MIT-trained mechanical engineer and recording rapper (Solstice Fayemz) who turned his own frustration releasing a second album into Rivet, an AI-driven CRM that helps artists and creators find and grow their most loyal fans. As co-founder and CEO, he interviewed 200+ artists, went through Techstars Boston, raised a $500k pre-seed led by Drive Capital, and built a platform used by roughly 1,400 creators that stitches together data from Instagram, Shopify and Eventbrite to surface the fans most likely to show up and buy.