Breaking
Reku turns profitable in 2024 - Q1 its strongest quarter in 2.5 years 350,000+ customers on the platform as of Sept 2024 $11M Series A led by AC Ventures & Coinbase Ventures Crypto + 600 US stocks in one Indonesian app Licensed by BAPPEBTI & OJK Tether roadshow tours 10 Indonesian cities Reku turns profitable in 2024 - Q1 its strongest quarter in 2.5 years 350,000+ customers on the platform as of Sept 2024 $11M Series A led by AC Ventures & Coinbase Ventures Crypto + 600 US stocks in one Indonesian app Licensed by BAPPEBTI & OJK Tether roadshow tours 10 Indonesian cities
Reku logo
Company Profile · Fintech · Jakarta, Indonesia

Reku.

The Indonesian app where crypto meets US stocks - low fees, real licenses, and a stubborn habit of turning a profit.

Founded 2017 Crypto & US Stocks Series A · $11M Profitable 2024

Above: the Reku wordmark. What started as an Ethereum-mining side project in 2017 now guides hundreds of thousands of Indonesians through crypto and equities from a single wallet.

2017
Founded
350K+
Customers
$11M
Series A raised
750+
Crypto & US assets
The Story

One Wallet, Two Worlds

Reku is an Indonesian investment platform that does something most exchanges do not: it puts cryptocurrency and US equities side by side. In one app, a user in Surabaya can buy Bitcoin, stake Ethereum, trade futures, and pick up a slice of Apple or an S&P 500 ETF - all denominated in rupiah, all under one login.

The company was founded in 2017, when Sumardi Fung, Robby and Johny began mining Ethereum. That hobby hardened into an exchange, launched in 2018 as Rekeningku.com - Indonesian for "my account." In October 2022, fresh off an $11 million Series A, the company shortened the name to Reku and broadened the mission from crypto trading to something closer to a full investing companion.

The founding team did not come from a startup accelerator. They came from more than 15 years in Indonesia's futures-trading industry - a background that shows up less in marketing and more in the paperwork: registrations with BAPPEBTI, OJK, PasarFX, KBI and JFX. In an industry that often treats regulation as friction, Reku treats it as the product.

cryptous stocksetfstakingfuturesotcreku packsbappebti-licensed
Who It Serves & What It Solves

Built for the Beginner Who Wants to Become an Expert

Indonesia has more than 20 million registered crypto investors, and most of them are new to it. Reku's core bet is that these newcomers do not want a casino - they want a guide. So the app is layered: simple spot buying up front, with futures, staking and curated packs waiting as users grow more confident.

"Reku aims to create products that seamlessly guide all users to smart investing." Sumardi Fung · Co-Founder & Co-CEO

The choice problem

Newcomers freeze at "what do I buy?" Reku Packs hand that decision to a research team, offering curated baskets of crypto, US stocks and ETFs.

The trust problem

After a wave of global exchange failures, Indonesians want assurance. Reku leans on local licenses and secure custody rather than promises.

The access problem

Holding crypto in one app and US stocks in another is clumsy. Reku merges both, in rupiah, so a whole portfolio lives in one place.

Products & Services

What You Can Actually Do

Since 2018

Spot Crypto Trading

Buy and sell 150+ crypto assets - BTC, ETH, USDT, SOL, XRP, DOGE and more - with fees positioned among the lowest in the market.

2023

US Stocks & ETFs

Access to 600+ US stocks and ETFs, so Indonesian investors can hold equities and crypto together in a single app.

2023

Crypto Futures

Flexible 1-25x leverage with automatic take-profit and stop-loss controls for more experienced traders.

2023

Staking

Passive income of up to 12.5% APY, with the freedom to unstake and withdraw to your wallet anytime.

2023

Reku Packs

Professionally curated investment packages mixing US stocks, ETFs and crypto - managed risk, selected by Reku's research and analyst team.

2022

OTC Premium Service

An over-the-counter desk for large-volume and institutional transactions, with premium support for high-value trades.

Where It Fits In The Market

A Big, Young Market

Reku competes with local exchanges like Indodax, Tokocrypto, Pintu and Pluang - but its crypto-plus-equities blend and compliance-first posture set it apart. The context it operates in is enormous.

Indonesia registered crypto investors (2024)20.16M
Indonesia crypto transactions (2021)$60B
Reku gross transaction value (2021)$3B
Reku 2024 profit margin50%+

Figures are company-reported and third-party market estimates. Indonesia ranks among the top nations globally for crypto adoption.

Business Model & Expertise

How Reku Makes Money - and Why It Lasts

Reku earns primarily through trading and transaction fees across spot crypto, futures, US stocks and OTC, complemented by staking and curated Reku Packs. It serves two audiences at once: retail investors (D2C/B2C) and institutional clients through its OTC desk (B2B).

What distinguishes the model is discipline. While much of the sector chased growth at any cost, Reku turned profitable in 2024 - reporting that the first quarter was its strongest in two and a half years, with profit margins above 50%.

15+

Years in futures trading

The founding team's regulated-finance background shaped a compliance-first culture.

10T

Rupiah transacted since 2018

Over 10 trillion rupiah in cumulative transactions on the platform.

The People

Founders & Leadership

SF
Co-Founder & Co-CEO

Sumardi Fung

Came from over a decade in futures trading; leads product and vision toward "smart investing for all."

JC
Co-Founder & Co-CEO

Jesse Choi

A former private-equity investor at Bain Capital who joined to co-lead the company's growth and expansion.

R
Co-Founder & Chief Compliance Officer

Robby

Oversees compliance and regulatory relationships - central to Reku's licensed-first strategy.

J
Co-Founder

Johny

Part of the original trio that started mining Ethereum in 2017 and built the exchange.

Milestones

From Mining Rig to Marketplace

2017

Founders start mining Ethereum

Sumardi Fung, Robby and Johny enter crypto by mining ETH, laying the groundwork for a company.

2018

Rekeningku.com launches

The team opens a rupiah-denominated crypto exchange for Indonesian traders.

2021

$3B in gross transaction value

The platform rides Indonesia's crypto boom to $3 billion in gross transaction value.

2022

$11M Series A & rebrand to Reku

Raises its first institutional round from AC Ventures, Coinbase Ventures and Skystar Capital, then rebrands in October.

2023

Adds US stocks, futures & staking

Expands beyond crypto with 600+ US stocks and ETFs, futures, staking and curated Reku Packs.

2024

Turns profitable, tops 350K customers

Reports profitability with a record first quarter and surpasses 350,000 registered users.

2025

Completes Tether literacy roadshow

Wraps a 10-city crypto-literacy tour across Indonesia with Tether.

Partnerships

Backers & Allies

Lead investor

AC Ventures

Led Reku's $11M Series A and remains a strategic backer of the company.

Strategic investor

Coinbase Ventures

Joined the Series A, lending global crypto credibility to the Indonesian platform.

2024-2025

Tether

Co-ran a crypto-literacy roadshow across 10 Indonesian cities from Sept 2024 to March 2025.

"Reku and Tether share a common vision of advancing crypto literacy, ensuring that individuals can make well-informed financial decisions in the rapidly changing digital landscape."

Paolo Ardoino · CEO, Tether

Watch & Explore

Interviews & Demos

FAQ

Questions People Ask

What is Reku?

Reku is an Indonesian investment app for buying, selling and trading cryptocurrency alongside US stocks and ETFs, offering spot trading, futures, staking, OTC services and curated Reku Packs.

Was Reku previously called something else?

Yes. Reku was founded as Rekeningku.com in 2018 and rebranded to Reku in October 2022 following its Series A round.

Is Reku licensed and regulated?

Yes. Reku is registered with Indonesian regulators including BAPPEBTI, OJK, PasarFX, KBI and JFX.

Who founded and leads Reku?

It was founded in 2017 by Sumardi Fung, Robby and Johny. It is now co-led by Co-CEOs Sumardi Fung and Jesse Choi, a former Bain Capital investor.

How much funding has Reku raised?

Reku raised an $11 million Series A in September 2022, led by AC Ventures with participation from Coinbase Ventures and Skystar Capital.

Connect

Links & Social