A San Jose software company that, since 1992, has quietly built the platform telcos, cable and satellite operators use to deliver IPTV, OTT and FAST television - now teaching that platform to think with AI.
When you pick up a set-top box remote in a small town in Wisconsin, a satellite home in Mexico, or a broadband household in the Maldives and the channel guide simply works, there is a decent chance you are using Minerva Networks - a company whose name almost none of those viewers will ever see. Minerva builds carrier-grade service management software: the back office and client applications that let a television operator run a modern TV service across every screen.
Put plainly, Minerva sells operators the software layer between their content and their subscribers. Its platform manages customers, devices and channel packages, and delivers live TV, video on demand, subscription VOD, pay-per-view, network DVR, catch-up and restart TV - out to managed set-top boxes, smart TVs, Android TV, tablets, phones and the web. The design goal is consistency: one navigation experience, the same premium features, whether the content is broadcast over managed IP or streamed over the open internet.
The company was founded in 1992, before most people had streamed anything. It started closer to the metal - video compression and delivery over IP networks - and over three decades moved up the stack into IPTV middleware, then a cloud back office, and now AI-assisted content discovery. That long arc is the unusual part: many companies its age calcify around one product. Minerva kept rewriting the same promise - help operators keep viewers - in the technology of each era.
Minerva's customers are operators, not viewers - a business-to-business audience of telcos, cable companies, satellite providers and broadband ISPs. More than 300 have deployed the platform, and they span the map: StarTV in Mexico, Telecom Argentina, GoTv in Malta, Dhiraagu in the Maldives, GTA TeleGuam, regional utilities and carriers most people outside their footprint have never heard of.
They all face the same squeeze. Global streamers set the expectation for how television should look and feel, while subscribers churn the moment they can't find something to watch. A regional operator cannot outspend Netflix on content or engineering - but it can license a platform that gives its subscribers a comparable experience. That is the gap Minerva sells into.
"Over 300 operators worldwide have deployed the Minerva platform to offer next-generation entertainment services that increase subscriber revenue and user engagement."
- Minerva Networks, company materialsFIG. 1 - Illustrative coverage of the Minerva platform across service types. Relative, not to scale.
Minerva packages the pay-TV stack into a platform an operator can assemble to its budget - choosing third-party encoders, video servers, conditional access and set-top boxes around a common core.
The flagship video service management platform and back office - customers, devices, channel packages, VOD, DVR, catch-up and restart across pure IP, OTT or hybrid cable/DTH environments.
A cloud management layer running on AWS, handling subscriber, device, content and entitlement management without heavy on-premise hardware.
Client apps for set-top boxes, Android TV, smart TVs, tablets, phones and web - consistent navigation and premium features on every device.
An award-winning AI companion that helps viewers discover live sports, series and FAST channels, with mood-based 'Top 10' curation and 'Watch with Minnie'.
An AI-powered Free Ad-Supported Streaming Television service that lets broadband operators launch and monetize their own FAST channel lineup.
Adds 'Watch with Minnie', immersive live sports statistics and a magazine-style discovery interface aimed squarely at churn and new revenue.
Two things set Minerva apart. First, its openness: rather than lock operators into a single hardware chain, the platform is built to integrate a broad selection of third-party encoders, servers, conditional access systems and set-top boxes into pre-certified solutions. Operators keep leverage.
Second, its stance on discovery. Minerva argues publicly that the industry's "content discovery illusion" won't be solved by ever-bigger recommendation engines, but by precision AI that reads mood and context. Its answer - an AI companion nicknamed Minnie, not a clinical search box - reflects a bet that viewers on a couch want a companion, not a query.
"Minerva offers an open platform and a set of applications that allows telcos to deliver TV services over their managed IP network."
- Company descriptionMinerva is a B2B software business. It licenses its platform, client applications and cloud back office to operators, and adds support, integration and increasingly AI-driven and ad-supported revenue. FAST+ points to where the model is heading - services that don't just get licensed but share in the advertising an operator earns.
Independently held since 1992; not publicly traded.
Third-party estimate of annual revenue.
Modest total capital; convertible note in 2017.
Sells to carriers, not directly to consumers.
Minerva's founder, chairman and CEO, Mauro Bonomi, has run the company since he started it in 1992. Before Minerva, he was VP of Marketing at C-Cube Microsystems, a pioneer of digital video compression - the technology wave he then rode into television over IP.
He holds master's degrees in both Electrical Engineering and Management from Stanford University, and an honors undergraduate degree in Electrical Engineering from Pavia University in Italy. The combination - engineer and manager, Silicon Valley and Europe - mirrors a company that is technical at its core but sells into operators the world over.
Prior: VP Marketing, C-Cube Microsystems
Education: MS EE & MS Management, Stanford; BS EE (Hons), Pavia University, Italy
Tenure: Leading Minerva since 1992
Mauro Bonomi starts the company in Silicon Valley, focused on video compression and delivery over IP.
Builds an API integrating real-time IPTV services with Nortel's IMS service delivery platform.
Concentrates on IPTV middleware and applications, powering hundreds of telco deployments.
Raises convertible-note funding as part of roughly $6M total capital.
Introduces the Minerva 10 video service management platform for IP, OTT and hybrid environments.
Rolls out a cloud-based back office running on Amazon Web Services.
Launches the Minnie AI Companion and FAST+; StarTV Mexico deploys 30+ FAST channels.
Ships 'Watch with Minnie', immersive sports stats and a magazine-style discovery UI.
Minerva sits in the video service management and OTT middleware layer - the picks-and-shovels of television. Its neighbors and rivals include MediaKind, Synamedia, 3SS/3Ready, Alticast, Comcast Technology Solutions and Amino, along with the do-it-yourself stacks operators can now assemble from cloud tools and vendors like Bitmovin and Brightcove.
Its position is deliberately unglamorous: not competing with Netflix for viewers, but arming the operators who are. In a gold rush, selling shovels is a durable place to stand - and after 34 years, durability is arguably Minerva's headline achievement.
It builds carrier-grade software that lets TV, telco, cable, satellite and broadband operators deliver IPTV, OTT and hybrid television - live TV, VOD, DVR, catch-up and FAST channels - across set-top boxes, smart TVs, mobile and web.
Mauro Bonomi founded the company in 1992 and remains Chairman and CEO. It is headquartered in San Jose, California.
Television and broadband operators - over 300 worldwide - including regional telcos, cable and satellite providers such as StarTV Mexico, Telecom Argentina and Dhiraagu Maldives.
Minnie is Minerva's AI companion that helps viewers discover and interact with content using mood-based recommendations, a curated 'Top 10' and the 'Watch with Minnie' feature.
FAST+ is Minerva's AI-powered Free Ad-Supported Streaming Television service, enabling broadband operators to launch and monetize their own FAST channel lineup.